Combines website analysis with online and offline customer data collected in real time, the solution improves the quality of intelligence, particularly at the customer level, for digital marketers.
Gary Angel, President of Web analytics consulting firm Semphonic, said the SAS Adaptive Customer Experience suite is for enterprise that wants to use digital analytics and not just consume metrics.
The suite offers three solutions: Customer Experience Analytics, which captures and transforms web interactions into customer data and integrates it with other channel views; Customer Experience Targeting, which delivers outbound offers to customers who have interacted online with an organizational; and Customer Experience Personalization, which enables organizations to deliver real-time offers over the Web personalized to the individual customer.
SAS said its dynamic data collection technology avoids costly Website tagging and rapidly transforms data into customer-focused insight. Thus, marketers can quickly change online Web content and offers without requiring tag changes. Meanwhile, through its custom predictive models, marketers can pinpoint the best offer for customers end ensure that they get the best possible offers.
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