Trial : The Marketing and Management Collection - Australian ...

August 1, 2012 ? 11:25 am
ACULibrary

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The Marketing and Management Collection includes ?over 600 specially prepared audio-visual lectures, organised into 57 comprehensive series and delivered by a) principals, managers and advisors from the business world and b) leading academics.

It makes available a wide range of detailed, practical knowledge on subjects as diverse as Change Management, Business Ethics, Information Technology, Bargaining and Negotiations, Business Continuity and Risk Management, Data Mining, Branding and Product Specialisation in Hotels, Retail Marketing, Bayesian Analysis, Sport Marketing, Practical Pricing and Revenue Management, Pharmaceutical Marketing, Supply Chain Management and Export Marketing to name just a few series?.

Here are just five out of 57 available series:

• Business Ethics and Corporate Social Responsibility edited by Prof. Colin Fisher, Nottingham Trent University, UK
• Quantitative Financial Risk Management edited by Dr. Stephen E. Satchell, , University of Cambridge, UK
• Managing Organizations edited by Prof. Stewart Clegg, University of Technology Sydney.
• Exporting, International and Global Marketing Management edited by Prof. Stan Paliwoda ? Professor of Marketing, University of Strathclyde, UK
• Bayesian?Analysis?in Marketing edited by Prof. Greg M. Allenby, Ohio State University and Prof. Peter E. Rossi, University of Chicago, USA

We have The Marketing and Management Collection on trial until the end of the year, but would love feedback (using the online form) by 30 September.

Tags: database trials

Source: http://blogs.acu.edu.au/library/2012/08/01/trial-the-marketing-and-management-collection/?utm_source=rss&utm_medium=rss&utm_campaign=trial-the-marketing-and-management-collection

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